Communication, trust and well-being

Clear, transparent and credible communication must ensure the support of citizens and the contribution of business and cultural life in epidemic management.

Current level of epidemic management

  • Ongoing communication regarding infection, prevalence, severity and changes in recommendations, etc. e.g. online ( and

Escalation of epidemic management

  • The escalation follows the efforts of the other tracks.
  • Increased targeted communication to the population and sectors regarding infection, prevalence, severity, infection prevention and possible restrictions.
    • If contact-reducing measures become relevant, the dialogue with business and cultural life must intensify.

Recommendations from the health authorities

  • The health authorities will continue to continuously communicate the latest knowledge about covid-19, new knowledge about developments in the epidemic situation and health professional information to the population, including relevant advice on infection prevention and vaccination. Among other things, to create transparency and predictability for the public as well as support the trust in the health authorities.
  • Well-being is a significant consideration in epidemic management, and it is a foundation in the choice of measures that the least intrusive measures are used so that epidemic management does not fundamentally challenge or worsen the well-being of society.
  • In addition to ongoing communication with the population, management is generally supported by underlying digital infrastructure, which are prerequisites for testing, vaccinations, and viewing tests. Technological solutions aimed at citizens, including the covid solutions online (, the corona passport app (only EU viewing is currently active),, the stop infection app (currently on hold) etc., contribute to the greatest possible impact on current measures in society.

8 focus areas of the strategy

Communication, trust and well-being